Senior Copywriter

OREO Thins

 Covid project. Remote casting. Remote shoot. Remote edit. But it worked! Our brief was simple. Position OREO Thins as the night time sweet treat over a glass of wine or any other dessert. So my partner and I painted a picture of two young parents that look forward to “bed time.” The Twist, it’s their children’s bed time, not theirs. And had the opportunity to create another tagline, “The thin sweet bite to end the night.” It’s been running for 3 years, and still going strong. (especially on Bravo)