Whether it’s adding good to someone’s day, or adding good to your food, we created this entire campaign to remind people of all of the little ways we can improve the world around us. (While also selling some butter) Actively doing a little good, no matter how small, is the thing that changes the world. By adding just a little good, things could be great.
The campaign took off, and rhyming quickly became a huge part of it. So for social posts, and website carousels, I created a series of "Goodisms." We produced over 50, and I started rhyming in my sleep. Like a creep. In a Jeep. But they were fun, and made me super happy to write!
