Compliments are tough. Do we deflect? Do we make a joke? “They were on sale!” Well we decided that you should just own it and the only response it, “Thanks, it’s Old Navy.”

So how do you sell this thought, and pants? You put them on Natasha Lyonne and make them look cool as hell. So that’s exactly what we did. This campaign was not only a great challenge but a ton of fun. The social got tons of eyeballs and interactions and we also earned hundreded of non-paid media impressisons.